To support Head, Sales & Marketing to imitate, develop and implement marketing strategies
To assist Head, Sales & Marketing to manage and monitor the readiness of the product to be launched
To assist Head, Sales & Marketing – operations of Business Units in developing and planning of sales campaign and to evaluate the effectiveness of each sales activity
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Deliver day-to-day operational support to the marketing team to ensure seamless and compliant execution of marketing activities and initiatives
Create and manage Purchase Requisitions (PRs) and Purchase Orders (POs) in accordance with company procedures to ensure compliant and timely procurement
Coordinate vendor onboarding and creation, ensuring all required supporting documents are complete and accurately maintained
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Deliver day-to-day operational support to the marketing team to ensure seamless and compliant execution of marketing activities and initiatives
Create and manage Purchase Requisitions (PRs) and Purchase Orders (POs) in accordance with company procedures to ensure compliant and timely procurement
Coordinate vendor onboarding and creation, ensuring all required supporting documents are complete and accurately maintained
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Conduct thorough market research and surveys to stay informed about property market developments, identifying trends and insights for new product and service development.
Conduct market research & property purchasers’ behavior to keep abreast with trends, demands and comparable market sales price.
Develop and execute marketing strategies, branding, and graphic design initiatives that meet brand objectives, enhance market presence, and improve image.
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Identify and source potential new clients through various channels, including online research, networking, referrals, business directories, and market activities.
Conduct market research to identify potential business opportunities and target clients.
Contact prospective clients through phone calls, emails, WhatsApp, social media, and other appropriate communication channels.
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Work closely with the Marketing Manager in contributing B2B marketing plans and strategies (i.e ideation, creation of collaterals, distribution of collaterals, and measure and analyze impact/ROI)
Communicate with clients, affiliate networks, and partners to plan and execute successful digital and content marketing campaigns.
Maintain and manage all online platforms using tools such as Google Analytics on website, blog, social media, and advertising channels
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Support the execution of marketing campaigns, coordinating timelines, tracking deliverables, and ensuring smooth rollout across social, email, website, in-app, offline, and partnership channels
Manage day-to-day social media operations, including content scheduling, caption writing, community management, and monitoring engagement trends
Drive community-building efforts, engaging users across platforms, supporting community conversations, and helping shape a strong user base for YouTrip
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Develop and execute comprehensive marketing strategies to promote Photo Imaging Department’s products/services through non-online channels such as print media, events, partnerships and other.
Conduct market research to identify trends, opportunities, and customer preferences in the target market segments.
To create compelling marketing materials, including brochures, flyers, product catalogs, and presentations.
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Assist to conduct Voice of Customer to improve customer understanding to identify new product opportunities and gaps.
Works with necessary functional groups to ensure the proper implementation of the marketing plan (e.g. sales, pricing, promotion & distribution programs).
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Develop and lead the annual and longer-term integrated marketing strategy for The Datai Langkawi, including brand, communications, public relations, content, digital, partnerships, programming, budget, KPIs and key messaging.
Serve as the senior marketing voice on the Executive Committee, contributing to property strategy, guest experience development and key business decisions from a brand and market perspective.
Translate the resort’s commercial priorities into brand-led marketing strategies that protect positioning and rate integrity, with emphasis on experiences, relevance and long-term brand equity.
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Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads Manager and TikTok Ads Manager.
Manage advertising budgets across multiple brands, including retail and F&B businesses, while maximizing ROAS, CPA, CPM, CTR, and overall campaign performance.
Scale successful campaigns and continuously improve underperforming campaigns through data analysis and optimization.
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The Senior Executive, Product Marketing leads the market growth and investor engagement strategy for CapBay's P2P Investment product — the platform through which retail and institutional investors fund vetted SME financing opportunities. This role focuses on end-to-end go-to-market execution: investor acquisition, engagement and retention campaigns, partner/media collaboration, and product messaging that builds trust and drives platform participation.
Social Media & Content Strategy: Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
Paid Media Management: Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
Search Engine Excellence (SEO/SEM): Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
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