The Senior Executive, Product Marketing leads the market growth and investor engagement strategy for CapBay's P2P Investment product — the platform through which retail and institutional investors fund vetted SME financing opportunities. This role focuses on end-to-end go-to-market execution: investor acquisition, engagement and retention campaigns, partner/media collaboration, and product messaging that builds trust and drives platform participation.
Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads Manager and TikTok Ads Manager.
Manage advertising budgets across multiple brands, including retail and F&B businesses, while maximizing ROAS, CPA, CPM, CTR, and overall campaign performance.
Scale successful campaigns and continuously improve underperforming campaigns through data analysis and optimization.
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Social Media & Content Strategy: Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
Paid Media Management: Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
Search Engine Excellence (SEO/SEM): Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
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Maintain the marketing calendar and ensure campaigns, activities and deadlines are properly tracked.
Coordinate marketing campaigns from planning to execution, including preparing materials, arranging approvals and following up on timelines.
Liaise with external agencies, designers, vendors and internal teams to ensure marketing deliverables are completed according to the agreed schedule.
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Campaign Support: Assist in the planning and execution of OOH advertising campaigns, including research, creative development, and media placement. Collaborate with internal teams and external stakeholders to ensure seamless campaign delivery.
Market Research: Conduct market research to identify target audience demographics, competitor analysis, and emerging trends in the OOH advertising landscape. Analyze data to inform campaign strategies and optimize audience targeting.
Creative Collaboration: Work closely with the creative team to develop visually compelling OOH creatives that effectively communicate brand messages and resonate with the target audience. Provide input and support in the creative development process.
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Support the execution of product marketing initiatives, portfolio management activities, and marketing campaigns for the Interventional Vascular Therapy (IVT) business to achieve commercial objectives.
Plan and coordinate product launches, customer events, clinical workshops, CME programmes, and hands-on training sessions while managing event logistics and stakeholder engagement.
Develop and maintain marketing materials, product communication tools, presentations, and promotional resources to support customer education and sales effectiveness.
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AI HCM Technology Sdn. Bhd. is a leading HR technology company helping businesses across Malaysia and Southeast Asia transform the way they manage their workforce. With over 20 years of industry expertise, we develop AI-powered HR and payroll software while delivering innovative hardware solutions, including Smart Interactive Displays, to enhance workplace collaboration, productivity, and operational efficiency.
Develop and execute social media and content strategies across platforms including LinkedIn, TikTok, Instagram, Facebook, X, YouTube, Telegram and other relevant channels.
Create engaging content including social media posts, videos, reels, livestreams and other digital content to build brand awareness and generate leads.
Monitor social media trends, competitor activities and emerging technology/AI trends to identify content and marketing opportunities.
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Drive digital business growth through performance marketing, CRM, app membership acquisition, and customer retention initiatives.
Plan, execute, and optimize paid media campaigns across Google, Meta, TikTok, Affiliates, Display, and App channels to achieve sales, traffic, and customer acquisition targets.
Monitor daily business performance including Sales, Sessions, Conversion Rate (CVR), ROAS, New Customers, and App Member growth, and proactively recommend improvement actions.
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Plan and execute marketing campaigns across digital and offline channels to support brand visibility and business growth.
Support e-commerce and digital marketing initiatives including online campaigns, content creation, lead generation, and customer engagement activities.
Manage social media, email marketing, website updates, and digital advertising activities to improve online presence and campaign performance.
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Scale Partner Networks: Identify, recruit, and onboard high-potential affiliates, influencers, content creators, and publisher platforms aligned with brand goals.
Manage Structure & Budgets: Configure affiliate SKUs, customized tracking links, and tiered commission structures while managing allocated brand budgets.
Drive Peak Campaign Activations: Partner with creative teams to equip affiliates with high-converting assets for mega-sale events and live-stream pushes.
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