Seeking an Ads Manager to plan, set up and manage paid advertising campaigns across Meta (Facebook/Instagram), Google Ads and TikTok Ads. The role focuses on developing campaign strategies for lead generation, sales and brand awareness, optimising performance (CTR, CPC, CPA, ROAS), conducting A/B tests, building funnels and retargeting, and providing regular performance reports and recommendations. The role collaborates with designers, content creators and marketing teams and leverages analytics tools and automation/AI to improve campaign efficiency.