Lead or Drive basic-to-medium complexity Product Development Projects (Innovation & Renovation) according to NPD Process for Product, Process and Packaging (Basic +)
Lead or Drive basic-to-medium complexity Product Development Projects (Innovation & Renovation) according to NPD Process for Product, Process and Packaging (Basic +)
Brand Corporate Identity: Experienced with brand corporate identity kits and building brand elements for application across various touchpoints - from offline to online.
Brand Visual Consistency: Maintain brand consistency throughout all marketing items from ATL, BTL and Digital.
Creative Conceptualisation: Art direct and design campaign mastheads, key artwork and adaptations into 360 marketing materials including but not limited to illustrations and infographics....
Campaign and Trade Execution & Coordination- Assist in the rollout of trade marketing campaigns across accounts in Traditional Trade Channel, coordinate with vendors and agencies on deliverables and timelines, liaise with internal stakeholders for timely execution- Coordinate POSM (Point-of-Sale Materials) production, deployment and tracking- Support in organizing roadshows & sampling activations and coordinate with agencies, BD and Brand Marketing for timely execution and impactful result- Support new product launches through sample distribution, merchandising kits and channel-specific activation
Trade Support & Visibility- Monitor and maintain planogram compliance and visibility standards in-store- Support in providing planogram guidelines to sales/field team...
Campaign and Trade Execution & Coordination- Assist in the rollout of trade marketing campaigns across accounts in Modern Trade Channel, coordinate with vendors and agencies on deliverables and timelines, liaise with internal stakeholders for timely execution- Coordinate POSM (Point-of-Sale Materials) production, deployment and tracking- Support in organizing roadshows & sampling activations and coordinate with agencies, BD and Brand Marketing for timely execution and impactful result- Support new product launches through sample distribution, merchandising kits and channel-specific activation
Trade Support & Visibility- Monitor and maintain planogram compliance and visibility standards in-store- Support in providing planogram guidelines to sales/field team...