Develop new customers within the modern trade and general trade channel, convert prospects into loyal brand partners, and drive sustainable long-term business growth.
Manage, grow, and retain existing key accounts by proposing innovative solutions, identifying new opportunities, and recommending profit and service improvements.
Handle matters relating to pricing, order fulfillment, delivery coordination, and customer complaint resolution in a timely and professional manner.
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Build strong command of the assigned export territory — its distribution channels, consumer behavior, competitive set, and regional nuances.
Shape and refine the marketing approach for that territory, taking accountability for sales outcomes, advertising, promotional activity, and profitability.
Own the marketing plan cycle for the territory — annual, mid-term, and long-term — and see plans through to execution.
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