Omnichannel strategy & customer journeys: Develop and execute integrated omnichannel strategies and customer journeys for priority Oncology & Specialty segments and accounts, connecting field, digital, remote and other approved channels to portfolio priorities and customer needs.
Customer, account & pathway insights: Use customer insights, CRM data, channel analytics, account dynamics and patient-pathway understanding to inform segmentation, identify engagement opportunities and tailor customer journeys.
Content & channel orchestration: Partner with Marketing, Medical and relevant functions to translate asset and launch priorities into fit-for-channel engagement and content plans appropriate to specialist customers and institutional stakeholders.
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Identify, research, evaluate, and pursue business development opportunities that will contribute to the organisation's short and long-term business goals.
Identify, evaluate, negotiate, and manage business opportunities, for example sales, projects, consulting engagements, partnerships, alliances, mergers, or acquisitions that will contribute to the organisation's short and long-term business goals.
Manage the most complex, large, or difficult market research or analysis projects; evaluate findings, prepare reports, and make recommendations to senior management about the viability of alternative opportunities.
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Manage departmental operating budgets and costs in line with annual allocations to ensure efficient and accountable use of resources
Develop business and marketing plans in close coordination with clients to achieve overall business objectives and drive sustainable profitability
Gather and report client operational results against Key Performance Indicators (KPIs) defined in Service Level Agreements (SLAs), ensuring performance transparency and accountability
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Demonstrate in-depth disease, treatment, indication and brand knowledge (including patient pathway, stakeholder mapping) to enable impactful discussion with customers on demand, ensuring service standard are met based on HQ marketing guideline
Facilitate speaker programs and peer-to-peer clinical experience sharing programs; conduct educational talks to physician groups, and other healthcare stakeholders (e.g. pharmacists, nurses) for product education updates and with HCPs
Collaborate closely with cross-functional teams, including Professional Sales Representatives, in customer engagement to ensure customers’ information needs are addressed timely
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Are you a marketing professional with an interest in cardiovascular and interventional medical technologies? Join B. Braun and play a key role in promoting innovative solutions that support clinicians in delivering high-quality patient care. Take the next step in your career with us and help shape the future of healthcare!
Our team’s extensive networking within the industry, together with B. Braun’s evolving and progressive product quality help us in our mission to protect and improve people’s health in Malaysia and around the world.
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Omnichannel strategy & customer journeys: Develop and execute integrated omnichannel strategies and customer journeys for priority Oncology & Specialty segments and accounts, connecting field, digital, remote and other approved channels to portfolio priorities and customer needs.
Customer, account & pathway insights: Use customer insights, CRM data, channel analytics, account dynamics and patient-pathway understanding to inform segmentation, identify engagement opportunities and tailor customer journeys.
Content & channel orchestration: Partner with Marketing, Medical and relevant functions to translate asset and launch priorities into fit-for-channel engagement and content plans appropriate to specialist customers and institutional stakeholders.
...