Lead end-to-end planning and execution of livestream sessions, including product selection, pricing, promotional mechanics, scripting, and flow management, ensuring seamless delivery aligned with campaign and sales targets.
Drive real-time performance optimization during livestreams by actively monitoring key metrics such as Gross Merchandise Value (GMV), conversion rate, traffic, and audience engagement, and making immediate adjustments to maximize outcomes.
Conduct thorough post-livestream performance analysis and translate findings into actionable improvements that continuously elevate execution quality.
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Platform Hosting: Serve as the primary on-camera host for live streaming sessions across TikTok, Shopee Live, Lazada, and other relevant social media platforms.
Product Promotion & Demonstration: Showcase Ashley’s furniture and home decor in an interactive and relatable manner. Use persuasive communication to highlight features, styling tips, and promotions to drive real-time conversions.
Strategic Collaboration: Partner seamlessly with the Marketing and Sales teams to align live-stream schedules with promotional calendars, product launches, and broader campaign strategies.
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