Support the planning and execution of integrated marketing campaigns, promotional activities, and go-to-market initiatives to achieve business and sales objectives.
Coordinate with Product, Marketing, Sales, Retail Operations, and other cross-functional teams to ensure successful product launches and campaign execution.
Develop and manage the campaign calendar, ensuring timely delivery of promotional initiatives and market activations.
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Assist in the planning and execution of communication strategies for integrated marketing campaigns that cut across the core business and on-ground activations to align with business objectives.
Collaborate closely with business teams to understand operational needs and translate them into effective marketing support and solutions.
Prepare clear and comprehensive campaign briefs, including campaign objectives, timelines, deliverables, and key messaging for internal and external stakeholders.
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Support the development and execution of go-to-market strategies for new products, services, promotions, and commercial initiatives.
Coordinate the end-to-end GTM process, from proposition development and launch planning to market activation and post-launch optimization.
Work with Product, Marketing, Sales, Retail Operations, and other stakeholders to ensure product and campaign readiness across all customer touchpoints.
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Support the daily monitoring of Centralised Credit Processing and Business Enablement activities, including submission volume, approval status, pending cases, turnaround time, and disbursement progress.
Assist the Credit Processing team with daily administrative tasks and ensure cases are processed according to established procedures.
Coordinate with branches, sales teams, and internal departments to gather required documents and resolve application-related queries.
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