Contribute directly to the overarching Monetization Enablement strategy by designing global-first frameworks, toolkits, and standardized processes designed for worldwide scale, adapting them as needed.
Keep a close pulse on frontline realities to align global strategic direction with needs without fracturing core global standards.
Provide clear guidance on enablement standards, curriculum frameworks, performance expectations, and desired business outcomes to address systemic capability gaps.
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Contribute directly to the overarching Monetization Enablement strategy by designing global-first frameworks, toolkits, and standardized processes designed for worldwide scale, adapting them as needed.
Keep a close pulse on frontline realities to align global strategic direction with needs without fracturing core global standards.
Provide clear guidance on enablement standards, curriculum frameworks, performance expectations, and desired business outcomes to address systemic capability gaps.
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5+ years of product management experience in digital advertising. Experience in international advertising markets is preferred, along with demonstrated experience building a product direction or business line from 0 to 1.
Proven end-to-end experience leading the development of performance advertising format capabilities, with measurable business impact such as increased ad spend or improved ROI. Able to demonstrate a systematic portfolio of relevant cases and established methodologies.
Deep expertise in advertising attribution systems, with a thorough understanding of the end-to-end app advertising measurement ecosystem, including SDK integration, SKAN, MMP attribution, and multi-touch attribution. Familiarity with leading MMP platforms such as AppsFlyer, Adjust, and Branch and how they operate. Experience developing advertising platform strategies and translating attribution insights into product and strategy optimization opportunities.
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