Deliver financial targets including Net Sales, EBITDA, SOM and agreed brand health metrics across the Wound Care portfolio within the AMENA region.
Lead the development and execution of regional franchise strategies, annual brand plans and long-term portfolio growth roadmaps. Define portfolio roles, investment priorities and growth plans across markets
Develop integrated Consumer and HCP growth strategies that drive brand preference and conversion across priority channels. Ensure a strong consumer, patient and HCP-centric mindset is embedded across all strategic and operational marketing activities, integrating consumer demand generation and HCP recommendation into one coherent approach....