Contribute to the development and execution of Singapore's public policy strategy, owning key policy workstreams and cross-functional initiatives.
Provide insights and analysis of industry trends, regulatory developments and emerging policy issues, proactively identifying potential risks and opportunities and translating them into actionable policy recommendations.
Build and independently manage relationships with government agencies, regulators, industry associations, academia, and other external stakeholders, while partnering with senior leaders on strategic engagements.
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Growth Strategy & Execution: Spearhead end-to-end growth strategies to drive high-quality SMB new advertiser acquisition globally.
Budget & Agency Oversight: Manage performance marketing budgets, define OKRs/KPIs, and steer external paid media agencies to maximize marketing ROI through campaign optimization and channel diversification.
Data-Driven Growth: Leverage data analytics and customer insights to identify funnel friction and growth levers, formulating creative and audience strategies to hit acquisition and retention goals.
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Cultivate and elevate meaningful, long-term partnerships with media and digital agencies, as well as TikTok Shop partners, driving mutual growth and shared success.
Build strong, trusted relationships across all levels, from C-suite leaders to operational teams, positioning TikTok as a strategic partner of choice.
Harness data, insights, and industry benchmarks to lead impactful strategic conversations that unlock growth opportunities for agencies and their clients.
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Own product growth and adoption for specific TikTok ad products and/or measurement products in SEA.
Collaborate with sales teams to develop best practices through the lens of performance marketers to drive business outcomes.
Partner with Sales leadership, Business Marketing, Global & Regional product marketing teams to set long-term objectives and develop go-to-market strategies.
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