Draft detailed creative briefs for graphic designers and video editors, defining visual styles, hooks, and formats optimized for ad performance.
Write persuasive, high-converting ad copy in English, alongside strong written fluency in Chinese (Mandarin) and Malay to capture diverse localized audience segments.
Collaborate with design teams to ensure ad creative aligns with platform best practices and brand identity.
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Digital Marketing
Performance Marketing
Media Buying
Ad Copywriting
Meta Ads Manager
Google Ads
TikTok Ads Manager
LinkedIn Campaign Manager
Shopify
Shopee
Lazada
WooCommerce
Magento
Klaviyo
Mailchimp
Google Analytics 4
ROAS
CTR
CPC
CPA
CPM
LTV
CAC
Data Interpretation
Communication
Strong knowledge of social media platforms and digital marketing practices.
Experience in creating digital content
graphics
and social media materials.
Basic knowledge of SEO and digital marketing analytics.
Familiarity with tools such as Google Analytics
Canva
Adobe Creative Suite
Meta Business Suite
or similar platforms will be an advantage.
Strong written and verbal communication skills.
Creative
organised
proactive
and able to manage multiple tasks.
Good analytical and problem-solving skills.
Able to work independently as well as collaboratively with different departments.
Digital Marketing
Social Media Management
Content Creation
Copywriting
SEO
Digital Campaign Management
Social Media Analytics
Google Analytics
Graphic Design
Branding
Event Management
Marketing Communication
Content Planning
Loyalty & Digital Analyst (Marketing)Oil & Gas Industry1 Year Contract (renewable)Mon – Fri (9am – 6pm) – HybridKuala Lumpur (beside NU Sentral)Base Salary: MYR 5,000 - MYR 5,500Role PurposeThe Loyalty & Digital Analyst supports the growth and performance of Client’s loyalty, CRM and App ecosystem by turning data into actionable insights.The role is responsible for tracking loyalty performance, CRM effectiveness, App engagement, digital voucher performance, campaign results, issue trends and tech delivery progress. The analyst will support the team in identifying growth opportunities, diagnosing operational or technical issues, improving campaign effectiveness and enabling better business decisions for Client App and loyalty roadmap prioritization.This role works closely with the Loyalty & Digital Manager and Loyalty & Digital Implementer, Loyalty partner, IT, digital product teams, CRM agencies, vendors and internal stakeholders.Key Accountabilities1. 1. Performance & Insightso Monitor and analyze loyalty, CRM and App performance.o Track key metrics including TAC, acquisition and retention.o Provide insights and recommendations to drive business growth.o Build and maintain regular performance dashboards and reports.2. Campaign & CRM Analyticso Support customer segmentation and campaign targeting.o Measure campaign effectiveness and identify optimization opportunities.o Conduct post-campaign analysis and share key learnings.o Support test-and-learn initiatives and A/B testing3. Shell App & Digital Product Supporto Monitor app adoption, engagement and customer journeys.o Identify customer pain points and improvement opportunities.o Provide data and insights to support Shell App roadmap decisions.o Support business case development for new features and enhancements.4. Issue Management & Escalation Supporto Assess customer and business impact of issues.o Support customer operations in escalation and provide updates for stakeholders.5. Tech Delivery & UAT Supporto Support business requirements, UAT and launch readiness activities.o Track defects, enhancements and delivery progress.o Coordinate testing for loyalty, CRM, voucher and app features.o Monitor performance after launch and highlight issues or opportunities
Research on current marketing trend and assist in social media platform such as FB, IG, Twitter, Discord, etc
Strategic planning on daily promotional materials.
Monitor the progress of social media platform and create engaging and creative content photo / video accordingly to planned monthly marketing schedule.
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