Get to Know the Team

The Growth Marketing team drives customer and business growth in Malaysia through integrated media, performance marketing, audience strategy and commercial partnerships. The team combines offline and digital channels to deliver effective, measurable campaigns that support Grab's business objectives.

Get to Know the Role

We're looking for a strategic Paid Media Lead to join our organization. You will report to the Regional Head of Paid Media in this role and will oversee all paid media initiatives across multiple verticals. You will lead a talented team to drive business results through data-driven campaign optimization and innovative media strategies. You will be responsible for managing substantial budgets, developing comprehensive paid media strategies, and ensuring exceptional performance across all advertising channels.

The role will work closely with senior marketing stakeholders, agencies and country teams to plan and deliver integrated campaigns.

This is a fully onsite role.

The Critical Tasks You Will Perform

Develop integrated media plans across markets, combining out-of-home, self-serve digital platforms (Google, META, TikTok) and other direct digital platforms.
Manage and allocate paid media budgets to maximize return on investment across all channels and products
Implement, and optimize execution strategies across Google, META, TikTok and other digital advertising platforms for multiple business verticals.
Lead, mentor, and manage a team of paid media specialists, providing guidance on best practices, performance optimization, and professional development
Analyze campaign performance metrics and provide actionable insights to stakeholders, identifying opportunities for improvement and growth
Collaborate with creative, product, and marketing teams to ensure alignment on campaign objectives, messaging, and target audience strategies
Conduct A/B testing and multivariate testing to continuously optimize ad creative, landing pages, and targeting parameters
Monitor industry trends, competitive landscape, and emerging advertising technologies to maintain competitive advantage
Negotiate and manage relationships with media vendors, agencies, and platform representatives to secure favorable terms and support
Establish key performance indicators (KPIs) and reporting frameworks to track campaign success and inform strategic decisions
Stay current with platform algorithm changes and policy updates, ensuring compliance and maximizing campaign effectiveness

What Essential Skills You Will Need

8+ years of experience in integrated media planning, media strategy and paid media management
5+ years of proven leadership experience managing and developing teams
Advanced proficiency with major digital self-serve platforms including Google, META and TikTok
Ability to interpret complex data sets and translate insights into actionable strategies
Demonstrated experience managing substantial advertising budgets and optimizing for ROI
Expertise in multi-channel paid media strategy and campaign execution
Excellent communication and presentation skills with the ability to collaborate with stakeholders at all levels
Strong project management skills with a high attention to detail
Experience with marketing analytics tools and platforms (AppsFlyer, PowerBI)

Jll Jobs in Petaling - October 2026 - Urgent Hiring

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Paid Media Lead - All Verticals

Paid Media Lead - All Verticals