Work with large and complex data sets to support project execution and strategic planning
Design and monitor core metrics; perform root cause analysis to explain drivers
Collaborate closely with the global Trust and Safety team, proactively providing insights and recommendations and overseeing the macro direction of the business
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Contribute directly to the overarching Monetization Enablement strategy by designing global-first frameworks, toolkits, and standardized processes designed for worldwide scale, adapting them as needed.
Keep a close pulse on frontline realities to align global strategic direction with needs without fracturing core global standards.
Provide clear guidance on enablement standards, curriculum frameworks, performance expectations, and desired business outcomes to address systemic capability gaps.
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Growth Strategy & Execution: Spearhead end-to-end growth strategies to drive high-quality SMB new advertiser acquisition globally.
Budget & Agency Oversight: Manage performance marketing budgets, define OKRs/KPIs, and steer external paid media agencies to maximize marketing ROI through campaign optimization and channel diversification.
Data-Driven Growth: Leverage data analytics and customer insights to identify funnel friction and growth levers, formulating creative and audience strategies to hit acquisition and retention goals.
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Technical Troubleshooting & Support: Handle and resolve complex, end-to-end pre- and post-sales technical queries regarding TikTok's Web Signals (Pixel, Events API/CAPI), App Signals (SDKs), and 3rd-Party (3P) Attribution/MMP integrations.
Cross-Functional Bridge: Act as the primary technical liaison between local Sales/Account teams and global Product & Engineering teams. Translate advertiser issues into clear, actionable bug reports and product feedback.
API & Config Diagnostics: Navigate and troubleshoot API payloads, server-to-server event configurations, deduplication errors, and integration setups using browser developer tools, network logs, and API testing tools.
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Lead the design and governance of target-setting frameworks across operations, covering key quality, efficiency, and cost-related metrics.
Translate business strategy and management goals into measurable scorecards, evaluation mechanisms, and target methodologies that can be implemented consistently across lines of business.
Lead robust quantitative and qualitative analysis of operational metrics to identify performance gaps, business risks, and improvement opportunities.
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Responsible for development of data-empowered capabilities for e-commerce platform, enable different e-commerce verticals to extract and apply key insights from oceans of data to meet their business needs.
Data mining for e-commerce, building tagging system based on massive data, analysing user, traffic, e-commerce and other data, combining with business to improve GMV.
Data analysis, mining, model specific productization; understanding of e-commerce business, able to work with PM to continuously optimize data products based on data-driven.
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Investigate reported incidents across multiple channels for TikTok and coordinate our response to global partners inquiries. This could be a time critical response to a critical government regulatory report, a safety related matter raised by our Community Partner Channel or a trending challenge that may pose harm to our community of users
Coordinate across various global cross-functional teams including Public Policy, Legal, Product and Engineering, among others to handle and respond to crisis;
Analyse incident trends, systems and data to develop improvements to the overall incident processes and drive improvements across process, policy and product;
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Design and iterate content experiences for TikTok LIVE, including writing interface copy, crafting interactive prompts, and developing content strategies that enhance user engagement.
Partner with product and engineering teams to design AI-powered interactive features; use AI-assisted development tools (Vibe Coding) to quickly build functional prototypes that turn content ideas into testable, user-friendly experiences.
Optimise the content design workflow by leveraging AI co-development tools and low-code/no-code solutions to build automated toolchains for content production (e.g., layout validation, asset generation, copy review), improving overall team efficiency.
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