Conduct structured customer interviews (buyers and non-buyers/churned prospects) to understand satisfaction, drop-off reasons, and unmet needs, using interview guides and frameworks provided by the CX Executive.
Validate customer personas against real interview data, refining assumptions about who our customers are and what drives their decisions.
Map the customer journey across our multiple service offerings, identifying every touchpoint from awareness to post-service.
...
Conduct structured customer interviews (buyers and non-buyers/churned prospects) to understand satisfaction, drop-off reasons, and unmet needs, using interview guides and frameworks provided by the CX Executive.
Validate customer personas against real interview data, refining assumptions about who our customers are and what drives their decisions.
Map the customer journey across our multiple service offerings, identifying every touchpoint from awareness to post-service.
...