The online P&L - revenue, margin, and the KPIs behind them (conversion, AOV, repeat rate, LTV:CAC, MER). D2C site (Shopify) - merchandising, conversion optimisation, the gifting experience (gift messaging, scheduled delivery, occasion hubs), payments, and site roadmap.
Retention and CRM - build and run our email, SMS and WhatsApp programme (Klaviyo), loyalty, referral, and subscription.
Gifting calendar - plan and execute the year around Singapore gifting moments (CNY, Christmas, Valentine's, Mid-Autumn, Deepavali, Mother's and Father's Day, National Day), with limited-edition drops.
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