Strategy & Planning: Develop and execute comprehensive digital marketing strategies aligned with business goals across multiple channels.
Campaign Management: Oversee paid and organic campaigns, including SEO/SEM (Search Engine Optimization/Marketing), PPC (Pay-Per-Click), social media, and email marketing.
Data & Analytics: Monitor and measure key performance metrics (ROI, traffic, conversion rates) using analytics tools like Google Analytics.
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Execute full-funnel digital campaigns across email, LinkedIn, paid search, and Google Ads, translating campaign briefs into launch-ready deliverables aligned with business objectives and timelines.
Coordinate seasonal and promotional campaigns, including landing pages, email sequences, ad creative, partner enablement kits, and readiness checklists to support on-time, on-message campaign delivery.
Manage campaign tracking discipline with UTM tagging, pixel coordination, and performance monitoring to enable reliable attribution and reporting across global markets.
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