Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
Social Media & Content Direction: Spearhead social media strategies for our restaurant portfolio, directly partnering with creators, videographers, and designers to produce high-performing content.
Paid Advertising:ManageMeta AdsandGoogle Adsto drive traffic and footfall, focusing on continuouscampaign optimisation and ROI.
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Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.
Identify, propose new channels and develop new/improving existing channel marketing strategies and implement marketing plans.
Manage social media channels: Facebook, Instagram, TikTok, 小红书, YouTube, Email Marketing, etc.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
Support the Marketing Manager in executing well-rounded marketing strategies that align with business objectives.
Collaborate with in-house teams (Creative, Social Media, Performance Marketing, CRM) to contribute to the development of campaigns, ensuring consistency and effectiveness.
Conduct market research to identify trends, opportunities, and challenges, supporting the development of data-driven marketing initiatives.
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Assist in the planning and execution of communication strategies for integrated marketing campaigns that cut across the core business and on-ground activations to align with business objectives.
Collaborate closely with business teams to understand operational needs and translate them into effective marketing support and solutions.
Prepare clear and comprehensive campaign briefs, including campaign objectives, timelines, deliverables, and key messaging for internal and external stakeholders.
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Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.
Identify, propose new channels and develop new/improving existing channel marketing strategies and implement marketing plans.
Manage social media channels: Facebook, Instagram, TikTok, 小红书, YouTube, Email Marketing, etc.
...
Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
• Support Trade Marketing and Marketing campaigns and events• Assist with administrative, documentation, and operational tasks• Review contest and redemption entries• Monitor and update event and contest participation records• Support roadshows and events, including setup, dismantling, and on-site coordination• Assist with ad-hoc projects and assignments as needed
• Support Trade Marketing and Marketing campaigns and events• Assist with administrative, documentation, and operational tasks• Review contest and redemption entries• Monitor and update event and contest participation records• Support roadshows and events, including setup, dismantling, and on-site coordination• Assist with ad-hoc projects and assignments as needed
Digital Ads Marketer : Focuses on managing paid advertising campaigns on Google Ads, Facebook, Instagram, and TikTok, including optimisation, budgeting, and performance reporting.
Social Media Management : Handles content management, post scheduling, social media data analysis, and sometimes manages ads on platforms like TikTok, Instagram, and Facebook.
Content Creation : Write, create and manage engaging social media content
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Digital Ads Marketer : Focuses on managing paid advertising campaigns on Google Ads, Facebook, Instagram, and TikTok, including optimisation, budgeting, and performance reporting.
Social Media Management : Handles content management, post scheduling, social media data analysis, and sometimes manages ads on platforms like TikTok, Instagram, and Facebook.
Content Creation : Write, create and manage engaging social media content
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Digital Ads Marketer : Focuses on managing paid advertising campaigns on Google Ads, Facebook, Instagram, and TikTok, including optimisation, budgeting, and performance reporting.
Social Media Management : Handles content management, post scheduling, social media data analysis, and sometimes manages ads on platforms like TikTok, Instagram, and Facebook.
Content Creation : Write, create and manage engaging social media content
...
Digital Ads Marketer : Focuses on managing paid advertising campaigns on Google Ads, Facebook, Instagram, and TikTok, including optimisation, budgeting, and performance reporting.
Social Media Management : Handles content management, post scheduling, social media data analysis, and sometimes manages ads on platforms like TikTok, Instagram, and Facebook.
Content Creation : Write, create and manage engaging social media content
...
Digital Ads Marketer : Focuses on managing paid advertising campaigns on Google Ads, Facebook, Instagram, and TikTok, including optimisation, budgeting, and performance reporting.
Social Media Management : Handles content management, post scheduling, social media data analysis, and sometimes manages ads on platforms like TikTok, Instagram, and Facebook.
Content Creation : Write, create and manage engaging social media content
...