Formulate product marketing strategies for current and future model line-ups, including product features, price positioning, and volume forecasts, to ensure sustainable competitiveness throughout the product lifecycle.
Lead project management for Edar to ensure successful model launches, encompassing product readiness (NPDS process), government approvals, sales and marketing activities, aftersales spare parts, and training preparation.
Develop and review all product-related marketing communications for internal and external stakeholders....