Qualification and Experience

- At least 2 years of hands-on experience in performance marketing, growth marketing, or digital marketing, ideally within e-commerce, DTC, or retail.

- Proven experience managing paid media campaigns across Meta, TikTok, Google Ads, or similar platforms, with a solid understanding of audience targeting, budget management, and campaign optimization.

- Experience with e-commerce platforms such as Shopify and/or marketplaces (Shopee, Lazada, TikTok Shop) is a strong advantage.

- Familiarity with CRM and lifecycle marketing tools, particularly Klaviyo, including campaign setup, flow building, and

customer segmentation.

- Strong analytical skills with the ability to interpret performance data and translate insights into actionable recommendations.

- Working knowledge of key marketing metrics (CAC, ROAS, CTR, conversion rate, retention rate) and how they tie to business outcomes.

- Good communication and stakeholder management skills, with experience collaborating cross-functionally with Creative, Content, or Commercial teams.

- Detail-oriented, organized, and able to manage multiple campaigns and deadlines simultaneously.

- Proactive mindset with a willingness to learn new tools, platforms, and approaches to improve marketing execution.

- Bachelor's degree in Marketing, Business, Communications, or a related field preferred, though relevant hands-on experience will also be considered.
- Experience with CRM and lifecycle marketing tools, particularly Klaviyo, including campaign setup, flow building, and customer segmentation.
- Experience monitoring and reporting on key marketing metrics (CAC, ROAS, CTR, conversion rate, retention rate) to support data-driven decisions.
- Experience collaborating cross-functionally with Creative, Content, or Commercial teams to execute marketing campaigns.
- Proficient in Meta Ads (Facebook & Instagram), including campaign setup, audience targeting, budget management, and performance optimization.
- Experience with marketplace advertising platforms: Shopee Ads, TikTok Ads/TikTok Shop, and Lazada Sponsored Solutions.
- Familiarity with Google Ads is a plus.
- Understanding of key performance metrics (CAC, ROAS, CTR, conversion rate) and how to apply them to optimize campaign performance.
- Working knowledge of CRM and lifecycle marketing tools, particularly Klaviyo.
- Comfortable working with e-commerce platforms such as Shopify and marketplace back-ends (Shopee, Lazada, TikTok Shop).
- Basic data analysis skills, with the ability to read performance dashboards and translate data into actionable insights.
- Strong attention to detail and ability to manage multiple campaigns across platforms simultaneously.
- Proactive and self-driven, able to take ownership of tasks and follow through with minimal supervision.
- Detail-oriented and organized, comfortable managing multiple campaigns and deadlines at once.
- Analytical mindset, with a genuine interest in numbers, data, and using insights to improve performance.
- Adaptable and quick to learn, comfortable navigating new platforms, tools, and changing priorities.
- Collaborative team player, able to work effectively with Creative, Content, and Commercial teams.
- Resilient under pressure, able to stay composed and solutions-focused when campaigns don't go as planned.
- Curious and growth-oriented, eager to test new approaches and continuously improve ways of working.
- Strong sense of accountability, reliable in meeting commitments and communicating proactively when issues arise.

a Necessity, not a Luxury

Marketing Campaign Specialist Jobs in Subang Jaya - October 2026 - Urgent Hiring

Manage Alert

Trade Marketing Executive (General Trade)

Trade Marketing Executive (Modern Trade)

Senior Executive, Performance Marketing (Digital Marketing - Paid Media)