Campaign Support: Assist in the planning and execution of OOH advertising campaigns, including research, creative development, and media placement. Collaborate with internal teams and external stakeholders to ensure seamless campaign delivery.
Market Research: Conduct market research to identify target audience demographics, competitor analysis, and emerging trends in the OOH advertising landscape. Analyze data to inform campaign strategies and optimize audience targeting.
Creative Collaboration: Work closely with the creative team to develop visually compelling OOH creatives that effectively communicate brand messages and resonate with the target audience. Provide input and support in the creative development process.
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To assist team where necessary to plan, coordinate and execute marketing and sales events such as sales launches, promotional activities, roadshow, exhibition etc to deliver sales target.
To assist team to carry out market research and competitor analysis to supplement business decisions.
To assist the team to conduct target market analysis and leads profile to supplement business decisions.
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Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads Manager and TikTok Ads Manager.
Manage advertising budgets across multiple brands, including retail and F&B businesses, while maximizing ROAS, CPA, CPM, CTR, and overall campaign performance.
Scale successful campaigns and continuously improve underperforming campaigns through data analysis and optimization.
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Lead the development and execution of brand strategies for assigned product categories, ensuring alignment with overall company objectives and market trends.
Manage annual budget planning processes including A&P spending, product price margin analysis, demand forecasting for product launches, and regular budget reviews.
Identify key growth opportunities through comprehensive analysis of competitive landscapes and consumer insights, translating findings into actionable plans.
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Recruit and onboard new affiliate partners through proactive outreach, networking, referrals, industry events, LinkedIn, Telegram, Discord, and affiliate communities.
Identify high-value web publishers, media buyers, review sites, agencies, and strategic partners.
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Establish channel strategies along with associated execution plans to support long term channel growth and profitability and increase market share, NSR, OI Margin for assigned channels.
Accountable for defining Action Plans that deliver Channel Category growth based on shopper (Consumer) and customer (Retailer) requirements, working with the Business Unit (BU) to be in line with overall market strategies. Responsible for identifying priorities within Channel and work with Sales Managers (Region/Key Account) to recommend tailored/customized Category Channel plans in line with overall market strategies.
Monitor the channel and brand performance against business plan/Nielsen performance and develop alternative strategies when needed.
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Social Media & Content Strategy: Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
Paid Media Management: Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
Search Engine Excellence (SEO/SEM): Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
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Assist in creating, planning and scheduling engaging content to maintain a consistent online presence.
Support pre-event logistics, booth setup, and visitor engagement for trade exhibitions, while managing post-event lead organisation and social media coverage.
Conduct keyword research and assist in optimising website copy and product descriptions to improve search engine rankings.
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Coordinate Account Management/Business Development teams.
Assure quality of all sales related information pertaining to organization, proposals, commercial documents, costing sheets, vendors/partners information etc are kept in central document system storage and update if necessary.
Collaborate with account management and business development teams on quotation/proposal submissions, sales orders processing, and invoices processing. Follow up on accounts receivables with Account Managers and customers.
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We are seeking an experienced and motivated professional to join us as a Manager in Medical Marketing, specializing in nutrition. The ideal candidate holds a degree in Nutrition, Dietetics, Food Science, Life Sciences, Marketing, or a related discipline, with a substantial background of 10-12 years in infant nutrition, healthcare, pharmaceutical, or allied sectors. Demonstrated success in leading a national or regional medical or nutrition field team is essential. You must possess excellent stakeholder management skills, strong leadership capabilities, and keen commercial insight to influence business growth effectively. Experience working collaboratively within a dynamic matrix organisation will enable you to thrive in our cross-functional environment. Your ability to foster partnerships, drive strategy implementation, and ensure compliance with regulatory standards will be crucial to the role's success.
Joining us means becoming part of a leading company known for its commitment to quality nutrition and innovation in the Asia region. We provide a supportive and inclusive workplace culture that encourages continuous professional development and career progression. This leadership role presents the opportunity to make a meaningful impact in the infant nutrition sector, working with a team of high-calibre professionals and influencing healthcare outcomes across the region. Our comprehensive benefits package, commitment to work-life balance, and emphasis on diversity and inclusion ensure that your career with us is both rewarding and fulfilling. In addition, you will have access to cutting-edge tools and resources to support your strategic initiatives and leadership responsibilities.
As the Manager of Medical Marketing at Dutch Lady Milk Industries Berhad, you will take a pivotal leadership role guiding a high-performing nutrition field force team focused on exceptional healthcare professional engagement. Your responsibilities include leading and developing teams that effectively connect with pediatricians, dietitians, nutritionists, pharmacists, and key opinion leaders to drive brand awareness and business expansion.
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360 Strategy & Execution: Lead the end-to-end planning and rollout of marketing campaigns across the Group’s diverse portfolio, including print, digital, and multimedia platforms.
Event & Project Powerhouse: Take ownership of diverse projects ranging from industry-leading awards and ceremonies to large-scale expos and fairs.
Brand Stewardship: Actively track and elevate brand health, ensuring consistent corporate identity while managing brand resilience and crisis recovery efforts.
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AI HCM Technology Sdn. Bhd. is a leading HR technology company helping businesses across Malaysia and Southeast Asia transform the way they manage their workforce. With over 20 years of industry expertise, we develop AI-powered HR and payroll software while delivering innovative hardware solutions, including Smart Interactive Displays, to enhance workplace collaboration, productivity, and operational efficiency.
Social Media Management: Assist in planning, creating, and scheduling engaging content across key platforms (TikTok, Instagram, Facebook, etc.).
Live-Streaming Execution: Take charge of or assist in brand live-streams (e.g., TikTok Shop, Shopee Live, Instagram Live), driving real-time viewer engagement, showcasing products, and converting viewers into buyers.
Trend Spotting: Stay ahead of digital trends, viral audios, and platform algorithms to pitch and execute fresh content ideas.
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