Champion evidence‑led decision‑making by translating brand performance data into clear insight, reporting, and guidance that supports leadership decision-making, business outcomes, and effective brand and campaign activity.
Partner with marketing teams to help interpret campaign performance and in‑campaign brand uplift results for global paid media, supporting the synthesis of learning across markets and report writing.
Support the development and maintenance of a structured, evidence‑based view of industry developments and key competitor activity, including monitoring industry developments and competitor activity and preparing brand intelligence reporting delivered to an agreed cadence.