Sales & Marketing Strategy: Formulate and execute end-to-end sales, marketing, pricing, and promotional strategies for urban high-rise and mixed developments from pre-launch through post-launch absorption.
Product Positioning: Collaborate directly with senior leadership and project teams during initial design stages to shape target buyer profiling, unit mix, sizing, pricing, and packaging to maximize marketability.
Market Intelligence: Establish a structured intelligence system to track competitor pricing, rebates, unit layouts, absorption rates, and emerging buyer preferences across key markets.
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Conceptualise, develop, and execute comprehensive marketing strategies and launch plans for new and ongoing residential and mixed-use property developments from pre-launch to post-completion stages.
Drive the brand's digital ecosystem by leading high-impact digital marketing campaigns, optimising performance marketing and enhancing online lead generation funnels.
Conduct in-depth market research, competitor bench marking, and consumer behaviour analysis to formulate effective product positioning, pricing strategies, and target audience profiling.
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Strategic Marketing & Launches: Formulate and execute integrated marketing communication plans, pricing strategies, and launch campaigns for major township developments, industrial parks, and commercial projects.
Brand & Integrated MarComms: Oversee the creation of all promotional assets including brochures, digital collateral, project websites, EDMs, and advertising campaigns ensuring strong brand integrity across all touchpoints.
Lead Generation & Sales Alignment: Collaborate closely with internal sales teams and agency networks to drive lead generation, optimize CRM campaigns, and support buyer conversion strategies from pre-launch to post-launch.
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Strategy & Brand Planning: Develop, execute, and monitor annual, mid-term, and long-term marketing plans to expand product distribution and maximise market penetration.
Distributor & Channel Management: Maintain close communication with international distributors, evaluate their sales performance, and optimise channel strategies based on regional consumer insights.
Marketing & Brand Awareness: Drive consumer engagement and brand visibility through strategic social media campaigns, promotional kits, trade activations, and marketing events.
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Formulate and execute end-to-end sales, marketing, launch, and pricing strategies for luxury urban high-rise and mixed developments from pre-launch conceptualisation through to post-launch sales absorption.
Manage project marketing budgets, track campaign expenditure against sales performance, and optimise return on investment across high-performing marketing channels.
Partner directly with senior leadership, principal architects, and interior designers during initial planning stages to shape target buyer personas, luxury unit configurations, premium specifications, and packaging to maximise commercial marketability.
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Assist the Marketing Manager in developing and executing annual and tactical marketing plans for the assigned Coffee portfolio.
Drive day-to-day brand management operations and ensure timely, seamless execution of marketing initiatives.
Plan, coordinate, and execute integrated $360{\circ}$ marketing campaigns across digital platforms, social media, consumer activations, and agency/P.R. partners.
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