Plan, lead and execute multi‑channel growth marketing initiatives across Malaysia including defining and delivering local growth campaigns from A‑Z and ensuring effective localisation and execution of Global and Regional campaigns.
Define campaign strategy, messaging and channel mix, creating local growth initiatives while overseeing the adaptation and localisation of Global and Regional campaigns to local market needs.
Lead, plan and execute key offline events, including tradeshows, seminars and workshops, setting objectives, messaging and success measures, and reviewing post‑event performance and ROI.
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