Visual Content Creation: Shoot high-quality photos, short-form video reels, TikToks, and Stories capturing featured dishes, kitchen action, drinks, and restaurant ambiance.
Content Calendar Planning: Develop, schedule, and maintain a consistent monthly content calendar across platforms (Instagram, TikTok, Facebook, Google Business) aligned with promotional campaigns and seasonal holidays.
Copywriting & Brand Voice: Write engaging, appetite-appealing captions and promotional copy that reflect the restaurant's unique brand personality and tone....
Digital Marketing
Social Media Management
Content Creation
Copywriting
SEO
Digital Campaign Management
Social Media Analytics
Google Analytics
Graphic Design
Branding
Event Management
Marketing Communication
Content Planning
Meta Business Suite / Meta Ads Manager
TikTok Business/Ads Manager
Content calendar planning & scheduling tools
Copywriting & caption writing
Social media analytics & performance reporting
Basic photo/video editing (CapCut
Canva
or similar)
Community management
Attention to detail / QC mindset
Draft detailed creative briefs for graphic designers and video editors, defining visual styles, hooks, and formats optimized for ad performance.
Write persuasive, high-converting ad copy in English, alongside strong written fluency in Chinese (Mandarin) and Malay to capture diverse localized audience segments.
Collaborate with design teams to ensure ad creative aligns with platform best practices and brand identity....
Digital Marketing
Performance Marketing
Media Buying
Ad Copywriting
Meta Ads Manager
Google Ads
TikTok Ads Manager
LinkedIn Campaign Manager
Shopify
Shopee
Lazada
WooCommerce
Magento
Klaviyo
Mailchimp
Google Analytics 4
ROAS
CTR
CPC
CPA
CPM
LTV
CAC
Data Interpretation
Communication
Social Media Management
Content Creation
Content Design
Content Marketing
Social Media Strategy
Social Media Marketing
E-Commerce
Xiaohongshu
Instagram
Facebook Ads
TikTok
Campaign Performance Analysis
Digital Marketing
Digital Marketing Strategy
Communication
Coordination
Creativity
Analytical Thinking
Project Management
Time Management
Research on current marketing trend and assist in social media platform such as FB, IG, Twitter, Discord, etc
Strategic planning on daily promotional materials.
Monitor the progress of social media platform and create engaging and creative content photo / video accordingly to planned monthly marketing schedule....
Sales and Business Development
Account and Customer Relationship Management
Negotiation and Commercial Communication
Market Analysis and Sales Forecasting
Cross-Functional Coordination and Stakeholder Management
Product TrainingLead and oversee product knowledge training for internal employees, beauty consultants, therapists, distributors and customers.Ensure the training team has a strong understanding of skincare, beauty and aesthetic products.Develop and deliver product training materials, presentations and demonstrations.Ensure product information and training content are accurate and up to date.
Beauty Treatment TrainingLead and oversee training on beauty treatment techniques, procedures and best practices.Conduct practical demonstrations and hands-on training where required.Ensure beauty consultants and therapists understand the correct treatment techniques and product applications.Maintain consistent training and treatment standards across the team.
Training Programme DevelopmentPlan, develop and manage beauty education and training programmes based on business and training needs.Develop and maintain training materials, guidelines and educational content.Establish suitable training structures and standards for different levels of employees and trainees.Evaluate training effectiveness through feedback, assessments and performance, and recommend improvements....
Develop and execute the overall merchandising strategy for the Grocery and Non-Food category in line with the company's business objectives and customer needs, with a specific focus on driving the growth and commercial performance of Central Mart.
Establish category plans covering assortment, pricing, promotions, seasonal products, product lifecycle, and category growth opportunities for Central Mart.
Review and optimise product assortment to ensure the right balance of variety, quality, availability, customer demand, and profitability across Central Mart....
Develop and execute the overall merchandising strategy for the Grocery and Non-Food category in line with the company's business objectives and customer needs, with a specific focus on driving the growth and commercial performance of Central Mart.
Establish category plans covering assortment, pricing, promotions, seasonal products, product lifecycle, and category growth opportunities for Central Mart.
Review and optimise product assortment to ensure the right balance of variety, quality, availability, customer demand, and profitability across Central Mart....
Develop and execute the overall merchandising strategy for the Grocery and Non-Food category in line with the company's business objectives and customer needs, with a specific focus on driving the growth and commercial performance of Central Mart.
Establish category plans covering assortment, pricing, promotions, seasonal products, product lifecycle, and category growth opportunities for Central Mart.
Review and optimise product assortment to ensure the right balance of variety, quality, availability, customer demand, and profitability across Central Mart....
Develop and execute the overall merchandising strategy for the Grocery and Non-Food category in line with the company's business objectives and customer needs, with a specific focus on driving the growth and commercial performance of Central Mart.
Establish category plans covering assortment, pricing, promotions, seasonal products, product lifecycle, and category growth opportunities for Central Mart.
Review and optimise product assortment to ensure the right balance of variety, quality, availability, customer demand, and profitability across Central Mart....
Develop and execute the overall merchandising strategy for the Grocery and Non-Food category in line with the company's business objectives and customer needs, with a specific focus on driving the growth and commercial performance of Central Mart.
Establish category plans covering assortment, pricing, promotions, seasonal products, product lifecycle, and category growth opportunities for Central Mart.
Review and optimise product assortment to ensure the right balance of variety, quality, availability, customer demand, and profitability across Central Mart....
Develop and maintain diverse business channels, including direct clients, local trading enterprises, cross-border e-commerce players, China-invested enterprises in Malaysia, local freight forwarders and international agents. Participate in logistics exhibitions and industry events, organize client visits and marketing activities to generate business leads and enhance local market influence.
Lead team building and management for the marketing department, covering recruitment, on-the-job coaching, performance appraisal and incentive implementation. Decompose market and customer-acquisition objectives, clarify team responsibilities, control marketing budgets, and take overall accountability for team performance results.
Conduct research on Malaysia’s local logistics market, monitor sea and air freight rates, competitor updates, industry policies as well as import and export regulatory requirements. Analyze target customer groups, formulate annual and quarterly marketing strategies and implementation plans, and submit regular market analysis reports to support decision-making for the branch and group management....
Develop and maintain diverse business channels, including direct clients, local trading enterprises, cross-border e-commerce players, China-invested enterprises in Malaysia, local freight forwarders and international agents. Participate in logistics exhibitions and industry events, organize client visits and marketing activities to generate business leads and enhance local market influence.
Lead team building and management for the marketing department, covering recruitment, on-the-job coaching, performance appraisal and incentive implementation. Decompose market and customer-acquisition objectives, clarify team responsibilities, control marketing budgets, and take overall accountability for team performance results.
Conduct research on Malaysia’s local logistics market, monitor sea and air freight rates, competitor updates, industry policies as well as import and export regulatory requirements. Analyze target customer groups, formulate annual and quarterly marketing strategies and implementation plans, and submit regular market analysis reports to support decision-making for the branch and group management....
Develop and execute comprehensive digital marketing strategies across various platforms (social media, email, search engines) to increase brand awareness and drive lead generation for Knowledge Tree Montessori Kindergarten.
Create engaging and high-quality visual content, including photos and videos, for marketing campaigns, social media posts, website updates, and promotional materials, utilizing strong photography and videography skills.
Manage and grow the kindergarten's social media presence by developing content calendars, scheduling posts, interacting with the online community, and analyzing performance metrics to optimize engagement....