Conducting in-depth research to understand target markets, customer needs, and competitive landscapes, using these insights to inform strategy and identify new audience segments.
Overseeing the entire marketing team, providing mentorship and guidance. You will also manage the marketing budget, collaborate with external partners, and ensure all projects align with business goals.
Planning and executing impactful advertising and promotional campaigns to achieve ambitious sales targets
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Develop and execute comprehensive sales and marketing plans
Design and implement high-yield B2B marketing strategies
Engage with key industry stakeholders (developers, consultants, and architects) to get products specified in major upcoming commercial, residential, and infrastructure projects.
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Strategy & Team Leadership: Lead, supervise, and align the sales and marketing teams to ensure smooth collaboration and eliminate past operational silos.
Pipeline & MQL Management: Oversee incoming Marketing Qualified Leads (MQLs) and strategically route them to internal Head of Departments (HODs) or Service Solution Consultants.
Deal & Pipeline Oversight: Manage the workflow of service solution consultants to ensure payments are secured within a one-month turnaround time; oversee invoicing allocations when deals are passed or closed.
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Pipeline Generation: Ownership of the end-to-end lead generation funnel to drive consistent SQLs and revenue growth.
Team Leadership: Manage and mentor the SEO, Web Development, and Performance Marketing functions to ensure all digital efforts align with growth targets.
Strategy & Testing: Develop and execute growth experiments across various channels; we prioritize a "test and learn" mindset over rigid corporate processes.
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Strategy & Team Leadership: Lead, supervise, and align the sales and marketing teams to ensure smooth collaboration and eliminate past operational silos.
Pipeline & MQL Management: Oversee incoming Marketing Qualified Leads (MQLs) and strategically route them to internal Head of Departments (HODs) or Service Solution Consultants.
Deal & Pipeline Oversight: Manage the workflow of service solution consultants to ensure payments are secured within a one-month turnaround time; oversee invoicing allocations when deals are passed or closed.
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Campaign & Activation Leadership: Lead the development and execution of tailored channel activations and merchandising solutions in close collaboration with brand, category, and field sales teams.
Insight Transformation: Identify commercial gaps by synthesizing localized and global shopper insights, translating consumer behavior data into strategic commercial opportunities.
Commercial Strategy: Formulate comprehensive business recommendations and persuasive commercial pitches based on market growth drivers, consumer consumption trends, and competitive activities.
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Campaign & Activation Leadership: Lead the development and execution of tailored channel activations and merchandising solutions in close collaboration with brand, category, and field sales teams.
Insight Transformation: Identify commercial gaps by synthesizing localized and global shopper insights, translating consumer behavior data into strategic commercial opportunities.
Commercial Strategy: Formulate comprehensive business recommendations and persuasive commercial pitches based on market growth drivers, consumer consumption trends, and competitive activities.
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Oversee the sales funnel, driving weekly, monthly, and annual targets for bookings and conversions to ensure consistent regional growth.
Formulate annual business plans and sales forecasts; maintain analytical reporting to provide the management team with clear insights into project performance.
Lead, mentor, and motivate a high-performing internal sales team and a network of elite real estate agencies to ensure peak performance and alignment with corporate objectives.
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Category & Portfolio Strategy: Drive localized category strategies by synthesizing market trends, competitive landscapes, and consumer insights.
Product Lifecycle Management: Own the deployment of the localized product roadmap and launch calendar, ensuring strong market fit and optimal commercial positioning.
Commercial Optimization: Identify key business growth drivers across the portfolio, distribution channels, and retail visibility frameworks.
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Category & Portfolio Strategy: Drive localized category strategies by synthesizing market trends, competitive landscapes, and consumer insights.
Product Lifecycle Management: Own the deployment of the localized product roadmap and launch calendar, ensuring strong market fit and optimal commercial positioning.
Commercial Optimization: Identify key business growth drivers across the portfolio, distribution channels, and retail visibility frameworks.
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Collaborate with Group Executive Leadership and Business Unit heads to translate high-level business goals into distinct brand identities and competitive narratives.
Serve as a senior brand consultant to Business Unit CEOs, providing expert counsel on messaging clarity and market differentiation.
Direct and mentor a multidisciplinary internal agency comprising design, content, and multimedia professionals.
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Brand Articulation: Take the company’s core vision and translate it into a clear, consistent brand voice that builds trust with HR managers and C-suite executives.
Content Strategy: Develop and execute a comprehensive quarterly brand calendar, including LinkedIn strategy, white papers, and thought leadership pieces.
Trust Signals: Increase brand authority by managing online mentions, award participation, and P.R. activities to boost market presence.
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Architect the strategic roadmap for advanced supply chain offerings, focusing on contract fulfillment, integrated logistics, and digital freight innovations.
Analyze market trends to uncover underserved niches and design high-yield B2B pricing structures.
Direct the go-to-market execution and deployment of new service capabilities and client-facing digital portals.
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