Based on a strong knowledge of trends in the mobile marketing industry particularly in Mobile Gaming and App Service, to affect the strategy/direction of product solutions
Partner with Sales leadership, Business Marketing, Global and Regional Product Marketing Managers to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth
Collaborate with our gaming product and solutions team to build customer-centric solutions for our mobile gaming advertisers globally
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5+ years of experience in GTM, or brand strategy for consumer internet, local services, deep understanding of the US market, familiar in US user consumption habits, social media content preferences, and the local media landscape.
Proven track record of designing and executing end-to-end GTM strategies, from user mindshare building and content seeding to offline activation. Ability to lead cross-functional teams to deliver complex projects.
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Based on a strong knowledge of trends in the mobile marketing industry particularly in App & Software industry, to affect the strategy/direction of product solutions
Partner with Sales leadership, Business Marketing, Global and Regional Product Marketing Managers to set long-term objectives and develop go-to-market strategies for mobile app ads adoption and growth
Collaborate with our product team to build customer-centric solutions for our mobile app advertisers globally
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Oversee end-to-end planning, development and execution of consumer marketing campaigns for TikTok Shop's campaigns, partnerships and new project launches
Define marketing campaign objectives, set KPIs and implement measurement frameworks to analyse performance
Build and oversee effective media strategies and plans, collaborating with media agencies and internal teams to ensure optimal channel mix, targeting and budget allocations
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Devise B2B marketing communication strategy to inspire and influence clients and partners, especially brands, media agencies, creative agencies, ecosystem partners, and industry associations.
Drive and execute end-to-end integrated marketing campaigns including lead generation, events, scaled education, partner upskilling, content marketing, email marketing, social media, press releases, and more.
Independently own and lead strategic projects that need cross-functional collaboration, including sales, product, finance, operation departments and more.
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Lead the team to set-up marketing strategy and initiatives, establish growth marketing capability including insights, brand & creative, media and social.
Grow new agencies to join the live business through ads, events, referral and others
Shape the communication strategy and optimize the channels to better engage with existing agencies to increase efficiency and their investment level
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Lead strategy and execution for TikTok Shop communications in Malaysia, and be the first point of contact for local operations and business teams.
Craft clear, compelling narratives that advance TikTok Shop's business goals and resonate with sellers, creators, and shoppers.
Build strong relationships with top-tier business, consumer and trade media, proactively securing coverage, managing inquiries, and managing sensitive news cycles and issues as they arise.
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Lead strategy and execution for TikTok Shop communications in Malaysia, and be the first point of contact for local operations and business teams.
Craft clear, compelling narratives that advance TikTok Shop's business goals and resonate with sellers, creators, and shoppers.
Build strong relationships with top-tier business, consumer and trade media, proactively securing coverage, managing inquiries, and managing sensitive news cycles and issues as they arise.
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