About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About The Role

The Marketing Support Executive is a role where you’ll support Vendor partners with aspects of their business. Given the nature of our company, it’s not a ‘creative’ marketing role, but it is a role where you’ll will support the execution of channel marketing initiatives across Asia Pacific, working closely with internal teams and partner ecosystems.

This role combines partner enablement, campaign coordination, and marketing operations, providing an opportunity to contribute to regional marketing programs while developing broader channel marketing capabilities. The position is designed as a growth role, supporting strategic initiatives while focusing on execution and delivery.

What You'll Do

Support the execution of regional channel marketing programs and campaigns
Assist in adapting global marketing initiatives to local market requirements across APAC
Coordinate campaign timelines, deliverables, and partner participation
Support engagement with channel partners and alliance stakeholders
Coordinate joint marketing activities and co-branded initiatives
Act as a point of contact for partner queries, ensuring timely support and follow-up
Assist in the rollout of partner-led campaigns and demand generation activities
Provide guidance to partners on marketing tools, platforms, and available resources
Support the development and localisation of marketing assets and collateral
Deliver partner onboarding and training sessions (e.g., webinars, demos)
Support the creation of enablement materials, playbooks, and toolkits
Ensure partners are equipped to effectively execute marketing programs
Track campaign and partner activity performance using available tools
Support reporting on:

Campaign effectiveness

Partner engagement

MDF utilisation (where applicable)
Provide insights and feedback to internal stakeholders to support continuous improvement

Qualifications

2–3 years of experience in marketing, business, or partner-facing roles
Strong communication and stakeholder coordination skills
Ability to manage multiple activities across different markets
Detail-oriented with strong organisational and time management skills
Exposure to channel / partner marketing or B2B ecosystems
Basic understanding of:

Digital marketing (email, webinar, campaign execution)

Marketing tools and CRM platforms (e.g., Salesforce)
Experience working across APAC markets is an advantage
Additional regional language skills are a plus
Acts as the execution engine for partner marketing programs across APAC

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Marketing Support Executive