Drive Strategic Growth: Manage end-to-end merchant acquisition activities, including lead generation, discovery, sales pitches, and onboarding to drive CASA growth.
Consultative Selling: Engage directly with merchants to identify payment collection pain points and propose tailored solutions, including integration with existing POS or cashier systems.
Campaign Execution: Implement targeted marketing initiatives and campaigns to penetrate new segments and accelerate merchant activation and transaction volume.
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Strategic Partnership Management: Engage and maintain strong partnerships with third-party vendors and solutions providers (e.g., POS partners, payment facilitators, mall operators) to leverage their ecosystems for merchant referrals.
Merchant Acquisition & CASA Growth: Manage the end-to-end process—from lead generation and discovery to sales pitches and merchant onboarding—to drive CASA openings and deposits.
Value Proposition Co-creation: Identify and co-develop value propositions with strategic partners to expand RHB’s reach within targeted merchant segments.
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