Design and develop caregiver support initiatives and pilot programmes to address evolving caregiver needs and strengthen preparedness across different caregiving journeys.
Conduct caregiver and landscape assessments to identify caregiver needs, barriers, motivations, service gaps and emerging trends across the care ecosystem.
Develop and refine caregiver service models, frameworks and operating approaches in collaboration with government agencies, AIC divisions and community care partners.
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Support the implementation of cognitive-related initiatives through engagement and coordination with internal and external stakeholders, including government agencies, healthcare partners, Active Ageing Centres (AACs), subject matter experts and Institute of Higher Learnings (IHLs)
Support cross-agency and internal work planning activities, including monitoring key timelines, deliverables, follow-up actions, and project milestones
Provide secretariat and administrative support for workstreams, stakeholder engagements, and advisory committees, including meeting scheduling, preparation of materials, coordination of logistics, documentation of discussions, tracking of action items, and follow-up with stakeholders
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Social Strategy Development: Formulate, present, and execute comprehensive social media strategies across platforms (e.g., TikTok, Instagram, LinkedIn, YouTube, Facebook) aligned with client business objectives.
Content Framework & Campaign Direction: Conceptualize creative social initiatives, content pillars, and monthly editorial calendars; collaborate closely with content creators, copywriters, and designers to produce engaging assets.
Trend & Cultural Scouting: Monitor real-time internet culture, emerging platform features, viral trends, and competitor activities to capitalize on timely content opportunities.
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Brand Positioning & Architecture: Define and sharpen brand strategy, tone of voice, and visual identity guidelines across existing and new expansion markets in Asia and globally.
Integrated Campaign Strategy: Lead end-to-end strategy for major brand campaigns, product launches, and seasonal activations, working closely with Creative, Digital, and Trade Marketing teams.
Consumer & Cultural Insights: Conduct qualitative and quantitative consumer research, tracking cultural trends, beverage behaviors, and competitive landscapes to uncover high-impact growth opportunities.
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