The Senior Digital Marketing Specialist serves as the regional expert for digital growth, marketing technology, analytics, and performance marketing across Asia Pacific excluding China (APeC).
The role is responsible for designing, implementing, and optimizing the technical foundations that power digital customer acquisition, lead generation, and revenue growth. This includes ownership of digital measurement frameworks, campaign tracking, attribution models, marketing automation platforms, conversion optimization, experimentation programs, and AI-enabled marketing solutions.
The incumbent will leverage data, technology, and automation to improve marketing efficiency and effectiveness across digital channels while ensuring alignment with global standards, privacy regulations, and regional business objectives.
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The Senior Digital Marketing Specialist serves as the regional expert for digital growth, marketing technology, analytics, and performance marketing across Asia Pacific excluding China (APeC).
The role is responsible for designing, implementing, and optimizing the technical foundations that power digital customer acquisition, lead generation, and revenue growth. This includes ownership of digital measurement frameworks, campaign tracking, attribution models, marketing automation platforms, conversion optimization, experimentation programs, and AI-enabled marketing solutions.
The incumbent will leverage data, technology, and automation to improve marketing efficiency and effectiveness across digital channels while ensuring alignment with global standards, privacy regulations, and regional business objectives.
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Creative Asset Development: Create basic visual design and marketing materials, including emails, social media content, webcasts, and website assets.
Lead Generation: Develop and enhance lead generation skills to assist clients in outreach efforts.
Email & Social Media Strategy: Assist and eventually lead in planning and executing email campaigns and social media calendars to strengthen client engagement and brand presence.
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Digital Content & Listing Management: Prepare auction catalog details and upload listings—complete with high-quality product photography—to our online platform and social media channels.
Marketing & Promotions: Assist in planning, scheduling, and executing promotional content across Instagram, Facebook, WhatsApp, and email campaigns to drive engagement for upcoming auctions.
Product Photography & Graphic Design: Capture clear, accurate product images and create engaging basic graphics for auction previews, highlights, and promotional materials.
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Digital Content & Listing Management: Prepare auction catalog details and upload listings—complete with high-quality product photography—to our online platform and social media channels.
Marketing & Promotions: Assist in planning, scheduling, and executing promotional content across Instagram, Facebook, WhatsApp, and email campaigns to drive engagement for upcoming auctions.
Product Photography & Graphic Design: Capture clear, accurate product images and create engaging basic graphics for auction previews, highlights, and promotional materials.
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Manage digital advertising campaigns from setup and pacing through performance reporting and billing reconciliation.
Monitor campaign health using metrics including impressions, click-through rates (CTR), property participation, booking attribution, pacing and budget utilization.