Own MoneySmart's regional organic marketing strategy across Singapore and Hong Kong, with explicit commercial accountability for organic acquisition and revenue contribution
Develop a coherent view of how SEO, content, organic social, referral, and on-site organic mechanics work together as one system, and lead the work to make that system perform
Build MoneySmart's presence and authority in AI-driven search surfaces (Generative Engine Optimisation and Answer Engine Optimisation) — ensuring MoneySmart is consistently cited, surfaced, and recommended within AI assistants and AI-powered search experiences across both markets...
Own MoneySmart's regional organic marketing strategy across Singapore and Hong Kong, with explicit commercial accountability for organic acquisition and revenue contribution
Develop a coherent view of how SEO, content, organic social, referral, and on-site organic mechanics work together as one system, and lead the work to make that system perform
Build MoneySmart's presence and authority in AI-driven search surfaces (Generative Engine Optimisation and Answer Engine Optimisation) — ensuring MoneySmart is consistently cited, surfaced, and recommended within AI assistants and AI-powered search experiences across both markets...
Create, optimise, and maintain product listings (titles, descriptions, attributes, and backend metadata) across Shopee, Lazada, TikTok Shop, Shopify, and any new channels — across 10,000+ SKUs
Schedule and publish content across all social accounts in line with each platform's posting strategy
Set up sales and social accounts for new brands as they launch...