Lead the creative direction for lifestyle product, packaging, and campaign visuals, ensuring all outputs are aligned with brand strategy, business objectives, and customer needs.
Actively involved in day-to-day design execution, including product & packaging design, mood board development, sketching, CMF (colour, material, finish) exploration, and visual mockups.
Provide hands-on creative leadership by actively designing, reviewing, refining, and approving design work before production to ensure high-quality output.
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