Develop and execute comprehensive digital marketing strategies aligned with Medi Beaute's brand objectives and target audience, focusing on driving customer acquisition, engagement, and retention.
Oversee and manage all search engine optimization (SEO) and search engine marketing (SEM) initiatives, including keyword research, on-page/off-page optimization, and paid search campaign management to increase organic and paid visibility.
Lead the creation and implementation of data-driven email marketing campaigns, segmenting audiences, crafting compelling content, and analyzing campaign performance to optimize open rates, click-through rates, and conversions.
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Own the end-to-end planning, launch, management and scaling of paid acquisition campaigns across Meta and TikTok for portfolio of dating products.
Develop paid media strategies for worldwide campaigns, including Tier-1 markets, and allocate budgets across products, countries, audiences and platforms.
Manage monthly advertising budgets of USD 100K+ while maintaining agreed acquisition efficiency and budget pacing.
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Lead paid media efforts by planning, executing, and optimizing ad campaigns across platforms like Meta and Google (and other relevant digital channels). Ensure each campaign aligns with client goals, delivers measurable ROI, and upholds the company's standards for performance and excellence.
Set up and manage campaigns with precision, maintaining a 99% accuracy rate in structure, tracking, and reporting. Analyze performance data relentlessly to reduce costs, improve targeting, and maximize conversions while consistently delivering high-impact results.
Partner with client managers to provide proactive insights, troubleshoot issues, and recommend strategic actions. Share learnings across the organization to strengthen team performance and build client trust.
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Campaign Execution: Plan, execute, and manage paid media campaigns across TikTok Ads, Meta Ads, and Google Ads. Own the full campaign lifecycle from setup to optimisation.
Performance Analysis & Reporting: Track and analyse campaign performance daily. Generate regular reports with actionable insights for the Brand Director and Creative Director to inform content and creative decisions.
Budget Management: Manage ad spend across platforms. Ensure budgets are allocated effectively and ROI is maximised.
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Admiral.digital is a high-performance digital marketing and technology agency focused on delivering measurable results for clients. With a global client base and a team of industry-leading specialists, the agency helps businesses accelerate growth and reach new audiences. Admiral.digital partners with ambitious brands providing data-driven marketing solutions. Team members work in a fast-paced, collaborative environment where innovation, performance, and continuous learning are highly valued.
The Performance Marketing Manager is a full-time, on-site role based in WP, Kuala Lumpur. This role is responsible for planning, executing, and optimising performance marketing campaigns across digital channels to drive customer acquisition, engagement, and revenue. Day-to-day tasks include setting campaign objectives, managing budgets and bids, building and optimising paid media campaigns, monitoring performance dashboards, and running A/B tests to improve results. The Performance Marketing Manager will collaborate closely with creatives, product and uiux teams to ensure campaigns are aligned with client goals and deliver strong ROI. The role also involves preparing reports, presenting insights and recommendations, and staying up to date with platform updates, market trends, and best practices in performance marketing.