Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads Manager and TikTok Ads Manager.
Manage advertising budgets across multiple brands, including retail and F&B businesses, while maximizing ROAS, CPA, CPM, CTR, and overall campaign performance.
Scale successful campaigns and continuously improve underperforming campaigns through data analysis and optimization.
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Social Media & Content Strategy: Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
Paid Media Management: Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
Search Engine Excellence (SEO/SEM): Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
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Develop and execute comprehensive marketing strategies to promote Photo Imaging Department’s products/services through non-online channels such as print media, events, partnerships and other.
Conduct market research to identify trends, opportunities, and customer preferences in the target market segments.
To create compelling marketing materials, including brochures, flyers, product catalogs, and presentations.
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Support the execution of product marketing initiatives, portfolio management activities, and marketing campaigns for the Interventional Vascular Therapy (IVT) business to achieve commercial objectives.
Plan and coordinate product launches, customer events, clinical workshops, CME programmes, and hands-on training sessions while managing event logistics and stakeholder engagement.
Develop and maintain marketing materials, product communication tools, presentations, and promotional resources to support customer education and sales effectiveness.
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The Senior Executive, Product Marketing leads the market growth and investor engagement strategy for CapBay's P2P Investment product — the platform through which retail and institutional investors fund vetted SME financing opportunities. This role focuses on end-to-end go-to-market execution: investor acquisition, engagement and retention campaigns, partner/media collaboration, and product messaging that builds trust and drives platform participation.
Scale Partner Networks: Identify, recruit, and onboard high-potential affiliates, influencers, content creators, and publisher platforms aligned with brand goals.
Manage Structure & Budgets: Configure affiliate SKUs, customized tracking links, and tiered commission structures while managing allocated brand budgets.
Drive Peak Campaign Activations: Partner with creative teams to equip affiliates with high-converting assets for mega-sale events and live-stream pushes.
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