Job Description We are looking for a creative and organised Marketing Specialist to support marketing, branding, content, and campaign activities. The role involves developing content, supporting campaign execution, conducting market research, and coordinating marketing initiatives across digital and offline channels. Responsibilities: - Create content for social media, newsletters, presentations, websites, and marketing materials. - Support the planning and execution of marketing campaigns and promotional activities. - Conduct market, competitor, customer, and industry research. - Assist with branding, community, and promotional initiatives. - Manage social media and content calendars. - Track campaign performance and prepare simple reports or insights. - Coordinate with internal teams, designers, vendors, and partners. - Support events, launches, and other marketing activities as assigned. Requirements: - Diploma or Degree in Marketing, Mass Communication, Business, Digital Media, or a related field. - Experience or exposure in marketing, social media, content creation, or digital campaigns is an advantage. - Good writing, communication, and research skills. - Familiar with Canva, Google Workspace, Microsoft Office, and social media platforms. - Knowledge of Meta, LinkedIn, email marketing, or basic analytics tools is a plus. - Creative, organised, and able to multitask. - Interest in branding, digital marketing, technology, community, or growth initiatives.
Candidates should possess strong Communication and Customer Service skills to interact effectively with internal teams and corporate clients.
Candidates should possess Market Research and Marketing Strategy skills to identify opportunities, segment audiences, and design data-driven campaigns.
Candidates should possess Sales-related skills to support lead generation, pipeline growth, and collaboration with the sales team.
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Delivery Platform Optimization: Act as the primary commercial manager for food delivery giants (GrabFood, Foodpanda, Shopee), designing data-led promotions and app-visibility campaigns to maximize volume while protecting margins.
Physical Visual Merchandising & POSM: Manage the structural distribution, implementation timelines, and localized placement of physical Point-of-Sale Materials (POSM), banners, and traditional trade marketing displays inside the stores, also online ordering platform for complete customer experience.
Growth Analytics & ROI Reporting: Own the marketing data dashboard. Ruthlessly measure, track, and report on Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and voucher redemption rates to prove the exact financial return of every ringgit spent.
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Email & Lifecycle Marketing: Develop, execute, and optimize automated customer journeys, including welcome, browse/cart abandonment, post-purchase, and win-back flows. Manage the monthly campaign calendar, copywriting/briefing, A/B testing, and database health.
WhatsApp & Mobile Channels: Manage WhatsApp broadcasts and automated messaging journeys while ensuring compliance with PDPA requirements. Drive mobile app adoption and repeat purchases through push notifications and in-app messaging.
Loyalty & Rewards: Oversee the day-to-day operations of the customer loyalty programme, including membership tiers, points, reward redemptions, referrals, and exclusive member promotions.
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Assist to conduct Voice of Customer to improve customer understanding to identify new product opportunities and gaps.
Works with necessary functional groups to ensure the proper implementation of the marketing plan (e.g. sales, pricing, promotion & distribution programs).
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Assist to conduct Voice of Customer to improve customer understanding to identify new product opportunities and gaps.
Works with necessary functional groups to ensure the proper implementation of the marketing plan (e.g. sales, pricing, promotion & distribution programs).
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Work closely with the Marketing Manager in contributing B2B marketing plans and strategies (i.e ideation, creation of collaterals, distribution of collaterals, and measure and analyze impact/ROI)
Communicate with clients, affiliate networks, and partners to plan and execute successful digital and content marketing campaigns.
Maintain and manage all online platforms using tools such as Google Analytics on website, blog, social media, and advertising channels
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Support the execution of marketing campaigns, coordinating timelines, tracking deliverables, and ensuring smooth rollout across social, email, website, in-app, offline, and partnership channels
Manage day-to-day social media operations, including content scheduling, caption writing, community management, and monitoring engagement trends
Drive community-building efforts, engaging users across platforms, supporting community conversations, and helping shape a strong user base for YouTrip
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