Social Strategy Development: Formulate, present, and execute comprehensive social media strategies across platforms (e.g., TikTok, Instagram, LinkedIn, YouTube, Facebook) aligned with client business objectives.
Content Framework & Campaign Direction: Conceptualize creative social initiatives, content pillars, and monthly editorial calendars; collaborate closely with content creators, copywriters, and designers to produce engaging assets.
Trend & Cultural Scouting: Monitor real-time internet culture, emerging platform features, viral trends, and competitor activities to capitalize on timely content opportunities.
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Serve as social champion IG Singapore, own the overall strategy, content pillars and governance framework to amplify our brand impact. Establish KPIs, reporting frameworks, and performance benchmarks for all social media channels.
Own the always-on social media calendar and oversee end-to-end execution, balancing planned campaigns with reactive and real-time opportunities. Create a data-led view on what we should say, where we should say it and how frequently we should engage our audiences across channels.
Build IG’s relevance through social-first storytelling, compelling content and culturally relevant moments that strengthen brand awareness, consideration and engagement.
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Digital campaign brief interpretation and content strategy. Interpret client briefs, campaign objectives, audience needs, brand guidelines and delivery requirements; contribute to appropriate digital content strategies and creative directions.
Audience and cross-platform content planning. Plan content themes, messaging, formats and adaptations forrelevant channels, placements and audience contexts.
AI-assisted content development and curation. Use appropriate creative, digital and AI-assisted tools andplatforms where suitable to develop, compare, refine and validate concepts andcontent variations.
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