Work scope Specialty – to develop concepts and design collateral marketing materials, design for social media, company website, display, brochures, buntings, logos and signages.
Collaborating closely with field-facing and office-based colleagues to understand customer/patient/healthcare ecosystem needs as well as Roche strategies and products in the assigned disease area
Campaign Management: Develop and execute digital marketing campaigns across various channels, including SEO, PPC, email marketing, social media, and display advertising.
Support content ideation for client social pages, keeping a pulse on trending formats and conversations across IG, TikTok and Facebook (good to know: Threads and XHS).
Campaign Management: Plan, execute, monitor, and optimize paid advertising campaigns across Google Ads (SEM), Meta Ads (Facebook & Instagram), TikTok Ads, and Xiaohongshu (XHS/RED).
Develop and strengthen the university’s overall brand positioning and digital identity across social media and online platforms together with the directors.
A unique opportunity to be in an early-stage start-up and build great digital products that are solving real-world problems on how we receive medical care.