Develop, implement, and manage pay-per-click (PPC) strategies across major Search Engines (Google etc) and Social Media platforms (Facebook, Instagram, TikTok, LinkedIn, Spotify, etc.).
Take full ownership of assigned paid search and paid social campaigns to deliver on KPIs and performance goals.
Plan and build marketing campaigns, including keyword strategy, audience targeting, ad copywriting, creative direction, display ads, and structuring effective ad groups.
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Strategic Planning: Develop and execute comprehensive e-commerce performance marketing strategies and media plans with clear KPIs aligned with client’s business objectives and targets.
Campaign Execution: Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs.
Budget Management: Assist in managing marketing budgets, optimizing spending to achieve maximum ROI based on performance metrics
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Strategic Planning: Develop and execute comprehensive e-commerce performance marketing strategies and media plans with clear KPIs aligned with client’s business objectives and targets.
Campaign Execution: Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs.
Budget Management: Assist in managing marketing budgets, optimising spending to achieve maximum ROI based on performance metrics
...
Strategic Planning: Develop and execute comprehensive e-commerce performance marketing strategies and media plans with clear KPIs aligned with client’s business objectives and targets.
Campaign Execution: Implement end-to-end performance marketing campaigns across onsite and offsite channels, including PPC, SEO and social media, focusing on achieving targets and KPIs.
Budget Management: Assist in managing marketing budgets, optimising spending to achieve maximum ROI based on performance metrics
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Build, launch, and manage daily operations for paid social (Meta, TikTok, Pinterest) and search campaigns in alignment with the Lead's overarching strategy.
Monitor account performance daily, making real-time adjustments to bids, budgets, and targeting to maintain healthy ROAS and CAC.
Work hand-in-hand with the Creatives and Copywriting Team to brief new assets based on performance data and ensure ads remain fresh and engaging.
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