Campaign Strategy: Develop and refine campaign concepts that align with business objectives, customer insights, and market opportunities.
Marketing Calendar Management: Own the annual and quarterly marketing calendar, ensuring visibility and alignment across all stakeholders.
Stakeholder Collaboration: Act as the bridge between business units (e.g., Product, VAS, CVM) and execution teams (e.g., Brand, Digital, Sales) translating business goals into actionable GTM campaign frameworks.
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