Digital Ads Marketer : Focuses on managing paid advertising campaigns on Google Ads, Facebook, Instagram, and TikTok, including optimisation, budgeting, and performance reporting.
Social Media Management : Handles content management, post scheduling, social media data analysis, and sometimes manages ads on platforms like TikTok, Instagram, and Facebook.
Content Creation : Write, create and manage engaging social media content
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Digital Marketing
Content Creation
Social Media
Campaign Management
Market Research
SEO/SEM
Communication Skills
Team Collaboration
Brand Management
Customer Engagement
Data Analysis
Creative Thinking
Time Management
Communication Skills
Strong organizational and
Detail-oriented
proactive
analyse consumer buying trends
Social media marketing
Sales analysis
Advertising techniques
Campaign & Brand Ownership:Lead end-to-end multi-channel campaigns for seasonal menu launches, promotions, and new outlet openings across Meta, Google, andXHS (Little Red Book).
Social Media & Content Direction: Spearhead social media strategies for our restaurant portfolio, directly partnering with creators, videographers, and designers to produce high-performing content.
Paid Advertising:ManageMeta AdsandGoogle Adsto drive traffic and footfall, focusing on continuouscampaign optimisation and ROI.
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Optimize all digital marketing channels and ads materials across digital placements such as Search, Display, Mobile and Social to maintain an online brand presence and drive lead generation and new user acquisition based on trends and insights.
Identify, propose new channels and develop new/improving existing channel marketing strategies and implement marketing plans.
Manage social media channels: Facebook, Instagram, TikTok, 小红书, YouTube, Email Marketing, etc.
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Digital Marketing
Digital Marketing Strategy
Social Media Marketing
Social Media Strategy
Campaign Performance Analysis
XHS
RedNote
Artificial Intelligence
Search Engine Optimization (SEO)
Digital Ads Marketer : Focuses on managing paid advertising campaigns on Google Ads, Facebook, Instagram, and TikTok, including optimisation, budgeting, and performance reporting.
Social Media Management : Handles content management, post scheduling, social media data analysis, and sometimes manages ads on platforms like TikTok, Instagram, and Facebook.
Content Creation : Write, create and manage engaging social media content
...