Plan, execute, monitor, and optimize paid advertising campaigns across Meta Ads Manager and TikTok Ads Manager.
Manage advertising budgets across multiple brands, including retail and F&B businesses, while maximizing ROAS, CPA, CPM, CTR, and overall campaign performance.
Scale successful campaigns and continuously improve underperforming campaigns through data analysis and optimization.
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Social Media & Content Strategy: Digital agency liaison to identify trends, create engaging content, and analyze social media performance to foster a strong online presence.
Paid Media Management: Work with media agency in planning, executing, and optimizing paid advertising campaigns on digital and social platforms, staying updated on algorithmic changes and market trends.
Search Engine Excellence (SEO/SEM): Guide agency efforts in developing and executing effective SEO and SEM strategies, keeping abreast of latest best practices.
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Develop, plan, and execute brand campaigns in line with our mission and impact goals.
Identify prestigious industry awards and lead the end-to-end submission process to showcase PSC’s leadership and impact.
Work closely with internal teams and partners to produce impact-driven storytelling content, ensure all PSC / partner campaign deliverables are executed in a timely manner.
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