Loyalty & Digital Analyst (Marketing)Oil & Gas Industry1 Year Contract (renewable)Mon – Fri (9am – 6pm) – HybridKuala Lumpur (beside NU Sentral)Base Salary: MYR 5,000 - MYR 5,500Role PurposeThe Loyalty & Digital Analyst supports the growth and performance of Client’s loyalty, CRM and App ecosystem by turning data into actionable insights.The role is responsible for tracking loyalty performance, CRM effectiveness, App engagement, digital voucher performance, campaign results, issue trends and tech delivery progress. The analyst will support the team in identifying growth opportunities, diagnosing operational or technical issues, improving campaign effectiveness and enabling better business decisions for Client App and loyalty roadmap prioritization.This role works closely with the Loyalty & Digital Manager and Loyalty & Digital Implementer, Loyalty partner, IT, digital product teams, CRM agencies, vendors and internal stakeholders.Key Accountabilities1. 1. Performance & Insightso Monitor and analyze loyalty, CRM and App performance.o Track key metrics including TAC, acquisition and retention.o Provide insights and recommendations to drive business growth.o Build and maintain regular performance dashboards and reports.2. Campaign & CRM Analyticso Support customer segmentation and campaign targeting.o Measure campaign effectiveness and identify optimization opportunities.o Conduct post-campaign analysis and share key learnings.o Support test-and-learn initiatives and A/B testing3. Shell App & Digital Product Supporto Monitor app adoption, engagement and customer journeys.o Identify customer pain points and improvement opportunities.o Provide data and insights to support Shell App roadmap decisions.o Support business case development for new features and enhancements.4. Issue Management & Escalation Supporto Assess customer and business impact of issues.o Support customer operations in escalation and provide updates for stakeholders.5. Tech Delivery & UAT Supporto Support business requirements, UAT and launch readiness activities.o Track defects, enhancements and delivery progress.o Coordinate testing for loyalty, CRM, voucher and app features.o Monitor performance after launch and highlight issues or opportunities
Handle content for lingerie (bras) and women’s clothing: making sure everything looks amazing for our customers.
Produce engaging visuals and videos: Capture and edit product and lifestyle content for advertisements, e-commerce platforms, and social media.
Develop scripts and storyboards: Write concise, compelling scripts and create storyboards that effectively communicate product value and brand messaging.
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Handle content for lingerie (bras) and women’s clothing: making sure everything looks amazing for our customers.
Produce engaging visuals and videos: Capture and edit product and lifestyle content for advertisements, e-commerce platforms, and social media.
Develop scripts and storyboards: Write concise, compelling scripts and create storyboards that effectively communicate product value and brand messaging.
...
Handle content for lingerie (bras) and women’s clothing: making sure everything looks amazing for our customers.
Produce engaging visuals and videos: Capture and edit product and lifestyle content for advertisements, e-commerce platforms, and social media.
Develop scripts and storyboards: Write concise, compelling scripts and create storyboards that effectively communicate product value and brand messaging.
...
Handle content for lingerie (bras) and women’s clothing: making sure everything looks amazing for our customers.
Produce engaging visuals and videos: Capture and edit product and lifestyle content for advertisements, e-commerce platforms, and social media.
Develop scripts and storyboards: Write concise, compelling scripts and create storyboards that effectively communicate product value and brand messaging.
...