Identify, research, and source suitable creators/influencers of different tiers (macro, mid, micro, nano) for brand campaigns across platforms such as TikTok and Instagram.
Build and maintain a strong creator pipeline/database across different creator verticals and categories such as Beauty, Tech, Lifestyle, Gaming, Parenting, Food & Beverage, and others as needed.
Conduct creator profile screening and relevance checks based on campaign objectives, target audience profiles, brand fit, and content style.
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