Contribute to LTV growth by driving product adoption and the habit formation of LTV growing behaviors, and by tracking each product's financial proxies.
Support product led growth workstreams that unite Product, Commercial, Marketing, and Operations, helping foster daily and weekly user habits and network effects that compound usage, frequency, retention, and revenue.
Apply next gen discovery techniques including the shift from traditional SEO to Generative Engine Optimization (GEO) by structuring product documentation and narratives to be cited and summarized by AI search agents such as ChatGPT, Perplexity, and Gemini.
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Contribute to LTV growth by driving product adoption and the habit formation of LTV growing behaviors, and by tracking each product's financial proxies.
Support product led growth workstreams that unite Product, Commercial, Marketing, and Operations, helping foster daily and weekly user habits and network effects that compound usage, frequency, retention, and revenue.
Apply next gen discovery techniques including the shift from traditional SEO to Generative Engine Optimization (GEO) by structuring product documentation and narratives to be cited and summarized by AI search agents such as ChatGPT, Perplexity, and Gemini.
...
As the Assistant Marketing Manager - Mobility, you will independently lead the end-to-end planning and execution of integrated mobility marketing campaigns that help grow Grab's Mobility business in Malaysia
You will work closely with cross-functional teams, including Operations, Commercial, CRM, Analytics, PR, Product, and external agencies. These teams will help translate our goals into applicable, clear Go-To-Marketing (GTM) campaigns.
To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a dynamic, fast-paced environment. You have a clear understanding of end-to-end marketing strategies and go-to-market coordination, and can break down complex issues into executable strategies and detailed tactics.
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