Support the management of the brand's Profit and Loss (P&L) and ensure preset business objectives are achieved through the execution of sound marketing strategies and plans
Support and implement the approved marketing budget, allocating funds strategically to optimize brand awareness and drive sell-through across channels
Gather and analyze market trends, market share data, and competitive intelligence to evaluate the effectiveness of marketing activities and guide strategic decisions
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Develop and review marketing and business plans in collaboration with internal teams and clients to achieve overall business objectives and profitability for the Medical Devices business, with a focus on Point-of-Care Testing (POCT)
Oversee new product launches end-to-end, including launch planning, roll-out timelines, sample preparation, and display standards, while continuously reviewing sales trends to enhance marketing activities and achieve sales targets
Lead market research and competitive intelligence gathering to assess customer attitudes toward current and new products, and present strategic recommendations and innovative ideas to senior management to address market challenges and opportunities
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Manage the Profit and Loss (P&L) of appointed agencies within the assigned portfolio, ensuring yearly preset objectives are achieved through the execution of sound marketing strategies and plans
Execute the approved Marketing Working Budget (MWB), optimizing allocated funds to build brand awareness and drive brand sell-through
Continuously strengthen mutually beneficial trading relationships with clients by enhancing value delivery and consistently meeting agreed objectives
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Manage the Profit and Loss (P&L) of appointed agencies within the assigned portfolio, ensuring yearly preset objectives are achieved through the execution of sound marketing strategies and plans
Execute the approved Marketing Working Budget (MWB), optimizing allocated funds to build brand awareness and drive brand sell-through
Continuously strengthen mutually beneficial trading relationships with clients by enhancing value delivery and consistently meeting agreed objectives
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To plan, organize and implement activities in line with Department marketing objectives, integrating directions from own brands and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
To integrate the brands needs and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
To support the management of the brands P&L and ensure preset objectives are met through execution of sound marketing strategies & plans.
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Develop and execute annual brand plans, strategic initiatives, and tactical programs for the assigned Cardiovascular portfolio, driving brand growth and market share through customer-centric marketing strategies and omnichannel engagement
Identify opportunities for portfolio expansion, lifecycle management, and new indication launches, ensuring alignment with Novartis strategic priorities and DKSH business objectives
Monitor and analyze brand performance, competitive dynamics, and market developments to recommend and implement timely strategic actions
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Develop and execute annual brand plans, strategic initiatives, and tactical programs for the assigned Cardiovascular portfolio, driving brand growth and market share through customer-centric marketing strategies and omnichannel engagement
Identify opportunities for portfolio expansion, lifecycle management, and new indication launches, ensuring alignment with Novartis strategic priorities and DKSH business objectives
Monitor and analyze brand performance, competitive dynamics, and market developments to recommend and implement timely strategic actions
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Lead the development and execution of annual brand strategies, portfolio plans, and commercial priorities to drive sustainable growth, market share expansion, and profitability
Own end-to-end brand performance across General Practitioner (GP), private hospital, and government sectors, ensuring delivery of sales, market share, and financial objectives
Develop and implement integrated marketing plans, customer engagement strategies, and omnichannel initiatives aligned with business goals and customer needs
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Support the management of brand Profit and Loss (P&L) and monitor the approved Marketing Working Budget (MWB) to ensure optimal allocation of funds toward building brand awareness and driving sell-through for Haw Par Healthcare brands
Track and monitor the implementation of marketing activities across brand building exercises including media advertising, Public Relations (PR), event sponsorships, and product launches, as well as trade marketing initiatives such as Point-of-Sale Materials (POSM), in-store activities, promoters, and display stands, and consumer marketing programs including bundle buys, Gift with Purchase (GWP), Purchase with Purchase (PWP), and sampling
Assist in tracking the implementation and effectiveness of Advertising and Promotion (A&P) strategies, and ensure pre-financing of marketing activities on behalf of clients is recovered within agreed terms
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