Develop and execute comprehensive digital marketing strategies aligned with Medi Beaute's brand objectives and target audience, focusing on driving customer acquisition, engagement, and retention.
Oversee and manage all search engine optimization (SEO) and search engine marketing (SEM) initiatives, including keyword research, on-page/off-page optimization, and paid search campaign management to increase organic and paid visibility.
Lead the creation and implementation of data-driven email marketing campaigns, segmenting audiences, crafting compelling content, and analyzing campaign performance to optimize open rates, click-through rates, and conversions.
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Develop new formulations and improve existing coffee-based products, including roasted beans, ground coffee, and ready-to-drink beverages, with an emphasis on flavor profile, aroma, texture, stability, and shelf life.
Conduct cupping sessions, sensory evaluations, and shelf-f-life studies to ensure consistent quality and consumer satisfaction.
Maintain accurate and detailed documentation of all R&D activities, including recipes, procedures, testing data, and outcomes, in accordance with company SOPs.
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