Develop and review marketing and business plans in collaboration with internal teams and clients to achieve overall business objectives and profitability for the Medical Devices business, with a focus on Point-of-Care Testing (POCT)
Oversee new product launches end-to-end, including launch planning, roll-out timelines, sample preparation, and display standards, while continuously reviewing sales trends to enhance marketing activities and achieve sales targets
Lead market research and competitive intelligence gathering to assess customer attitudes toward current and new products, and present strategic recommendations and innovative ideas to senior management to address market challenges and opportunities
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Support the management of the brand's Profit and Loss (P&L) and ensure preset business objectives are achieved through the execution of sound marketing strategies and plans
Support and implement the approved marketing budget, allocating funds strategically to optimize brand awareness and drive sell-through across channels
Gather and analyze market trends, market share data, and competitive intelligence to evaluate the effectiveness of marketing activities and guide strategic decisions
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Develop and review marketing and business plans in collaboration with internal teams and clients to achieve overall business objectives and profitability for the Medical Devices business, with a focus on Point-of-Care Testing (POCT)
Oversee new product launches end-to-end, including launch planning, roll-out timelines, sample preparation, and display standards, while continuously reviewing sales trends to enhance marketing activities and achieve sales targets
Lead market research and competitive intelligence gathering to assess customer attitudes toward current and new products, and present strategic recommendations and innovative ideas to senior management to address market challenges and opportunities
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To plan, organize and implement activities in line with Department marketing objectives, integrating directions from own brands and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
To integrate the brands needs and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
To support the management of the brands P&L and ensure preset objectives are met through execution of sound marketing strategies & plans.
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Manage departmental operating budgets and costs in line with annual allocations to ensure efficient and accountable use of resources
Develop business and marketing plans in close coordination with clients to achieve overall business objectives and drive sustainable profitability
Gather and report client operational results against Key Performance Indicators (KPIs) defined in Service Level Agreements (SLAs), ensuring performance transparency and accountability
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To plan, organize and implement activities in line with Department marketing objectives, integrating directions from own brands and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
To integrate the brands needs and local requirements, through the various marketing functions of advertising & promotions, product management and trade marketing.
To support the management of the brands P&L and ensure preset objectives are met through execution of sound marketing strategies & plans.
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Develop and execute annual brand plans, strategic initiatives, and tactical programs for the assigned Cardiovascular portfolio, driving brand growth and market share through customer-centric marketing strategies and omnichannel engagement
Identify opportunities for portfolio expansion, lifecycle management, and new indication launches, ensuring alignment with Novartis strategic priorities and DKSH business objectives
Monitor and analyze brand performance, competitive dynamics, and market developments to recommend and implement timely strategic actions
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