Email & Lifecycle Marketing: Develop, execute, and optimize automated customer journeys, including welcome, browse/cart abandonment, post-purchase, and win-back flows. Manage the monthly campaign calendar, copywriting/briefing, A/B testing, and database health.
WhatsApp & Mobile Channels: Manage WhatsApp broadcasts and automated messaging journeys while ensuring compliance with PDPA requirements. Drive mobile app adoption and repeat purchases through push notifications and in-app messaging.
Loyalty & Rewards: Oversee the day-to-day operations of the customer loyalty programme, including membership tiers, points, reward redemptions, referrals, and exclusive member promotions.
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Take strategic ownership of premier national pharmacy accounts for an iconic color cosmetics brand, elevating your commercial leadership profile through direct collaboration with senior management, comprehensive account strategy execution, and high-visibility category growth initiatives.
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Consultative Sales & Showroom Engagement: Welcome showroom walk-in clients, conduct professional product presentations, and recommend suitable health supplements based on individual wellness goals.
Omni-Channel Lead Generation: Develop new client accounts by following up on online inquiries, social media leads, WhatsApp inquiries, referrals, and networking events.
End-to-End Account Management: Prepare quotations, process orders, coordinate deliveries, and provide proactive after-sales care to drive repeat purchases.
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