Strategic Leadership & Innovation to develop and execute the Group's long term R&D Strategy
Build and manage the innovation pipeline across all categories and markets.
Lead New Product Development (NPD), product renovation, engineering, cost optimization, product harmonization and identify emerging consumer trends, market opportunities and new technology
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Translate commercial roadmaps and market needs into detailed technical spec sheets, structural layer stackups, and blueprints to ensure concepts are commercially and technically viable within the price range.
Source, test, and evaluate raw materials (e.g., foam densities, coil systems, technical fabrics) for physical prototypes development that meet target comfort, ergonomic support and product quality.
Support the R&D team in conducting pre-mass production audits to enforce strict quality control standards before commercial product launch.
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Conduct in store market research and consumer insight analysis to identify emerging trends, customer preferences, and competitive opportunities within the Malaysian beverage market.
Lead the end-to-end development of new tea beverages, from concept generation, formulation, prototype development, sensory evaluation, pilot trials, commercialization, and product lifecycle management.
Continuously explore new ingredients, tea varieties, beverage technologies, flavor innovations, and functional ingredients to enhance product competitiveness.
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